Search engines run the internet.
Without them, we would have no way of finding any of the things we want or need online.
And if you have a website or online business, you are using and relying on them every single day – whether consciously or not.
Whether it’s Google (and other search engines), Pinterest, YouTube, marketplaces, or your website’s own search function, search is at the heart of helping potential customers find your products and services.
You can either do search badly, or you can do it well. Either way, search marketing is part of your business – it’s just part of how the internet works.